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Monday, 25 July 2011 22:05

Two Tickets

I take a certain joy in seeing what kind of randomness I can talk people into. As a kid my friends and I would go door to door and sell stories of a fake scavenger hunt to see what oddities homeowners would hand over in the name of childhood glee. We'd giggle our way home with everything from oregano to Barbie shoes, before sitting around trying to come up with even more bizarre requests for our next adventure. Today, as a theoretical grown up, I favor the use of logic over lies. 

Published in Sapient Salesman
Monday, 11 July 2011 16:08

Unlikely Opportunities

On Saturday I attended BARcamp Chicago, which, if you’re not familiar, is just about the geekiest thing you can imagine. Think code sprint, but with talks on everything from electronics to physics to debates about vitalization best practices. At least the beer started flowing at noon. A combination of curiosity and a karmic desire to bond with the people who keep the Internet running drove my patronage of this event where, for the first time ever, many of the strangers I introduced myself to had heard of SugarCRM! In retrospect, given the pro-open source nature of the group the name recognition wasn’t too shocking but, despite a keen understanding of databases, I was amazed by how few attendees really understood the value of Sugar, or CRM in general for that matter. So my best intentions notwithstanding, I, once again, found myself a sales enablement evangelist. 

Published in Sapient Salesman
Tuesday, 05 July 2011 22:38


Coworkers or colleagues, hang out with the same people long enough, and you’re bound to find yourself at the receiving end of a “too much information” moment. Given the large quantities of alcohol traditionally consumed over a holiday weekend, perhaps you’ve experienced a quality over-share quite recently. I, on the other hand, found myself a member of the opposite camp while celebrating The Meerkats’ Friday night victory. I then realized, especially in sales, it’s as much about what you don’t say as what you do. 

Published in Sapient Salesman

Erin Wilson is the author and publisher of the Sapient Salesman

A "sapient salesman"?

 A sapient salesman is tasked with being a psychologist, technologist, empathist, humorist, conversationalist, and a dozen other “ists” in the course of practicing their salescraft. Most people can’t wear that many hats, and these tidbits are designed to minimize your millinery mandates. Read more

The Book

Look for The Sapient Salesman: Spinning Life into Lessons, One Tale at a Time on later this year!

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