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2011

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Friday, 25 March 2011 16:56

Keep 'em Engaged

It turns out I’m an Aaron Sorkin fan. As far as I can tell he’s the only writer who actually believes that people can listen as fast as I talk, and after a long week of talking to customers and training partners it was nice to sit down and just listen for a change. The experience also made me realize how a show that tells a story thru dialog instead of situation kept me engaged much more effectively than shows where I’m given time to mentally wander during a laugh track or purely visual traveling scene. I pondered: how much of our audience’s attention do we actually maintain during our sales calls? 

Published in Sapient Salesman
Sunday, 20 March 2011 18:18

What's the Plan Stan?

I cook well. Baking, not so much. Which is odd given the fact that baking is very formulaic, you measure the ingredients, heat at a specific temperature for a pre-determined amount of time. Yet that’s precisely what I don’t like about it; I find recipes too restricting and seldom use them, and prefer to instead just learn about the ingredients and make my own decisions about what goes in the pot. 

Published in Sapient Salesman
Sunday, 13 March 2011 14:59

Selective Sensory Surveillance

Do television networks think they are fooling anyone when they suddenly start employing the extreme close-up, constant laundry folding, or strategically placed statue method to disguise the pregnancy of one of their stars? Or do we simply choose to ignore the glowing elephant in the room? Whichever the reason, sadly, it works; my mother completely missed the knocked up blonde on “Grey’s Anatomy” last season. No harm, no foul. 

Published in Sapient Salesman
Sunday, 06 March 2011 21:55

Idioms, Vampires, Darwin, oh my!

Idioms are great. When new, they provide a mechanism for you to convey meaning in novel and interesting ways. When old, idioms allow you to cleverly obscure connotation from extraterrestrials, foreigners, and computers alike. But do idioms evolve? Will one day it rain sheep and cattle instead of cats and dogs? Perhaps not in that case, but I this past week Collins and I discussed an upcoming project and I suggested it might be a “time suck,” soon after which I was informed such things are now called “time vampires.” 

Published in Sapient Salesman

Erin Wilson is the author and publisher of the Sapient Salesman

A "sapient salesman"?

 A sapient salesman is tasked with being a psychologist, technologist, empathist, humorist, conversationalist, and a dozen other “ists” in the course of practicing their salescraft. Most people can’t wear that many hats, and these tidbits are designed to minimize your millinery mandates. Read more

The Book

Look for The Sapient Salesman: Spinning Life into Lessons, One Tale at a Time on Amazon.com later this year!

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